Shawnna Gallagher is a Senior Creative Designer with over 20 years of experience turning ideas into impactful visual solutions.

My career spans digital and print design, branding, web development, and campaign strategy—blending creativity with purpose to deliver results that resonate. I specialize in crafting cohesive, engaging designs that elevate brands, drive user engagement, and tell meaningful stories. Whether leading a team, collaborating with agencies, or executing independent projects, I bring a strategic mindset, a passion for design, and a deep commitment to excellence.

Case Studies

Two images showing promotional materials for the Autism Investor Summit. The left image features the summit's title and date, "April 7-9, 2025, Beverly Hills," on a colorful background. The right image provides a schedule for April 8, 2025, listing panels and speakers, including organizations like Holland & Knight and Motivity, and features a QR code for Autism Business News.

Designed comprehensive print & digital collateral for Behavioral Health Business’s Autism Investor Summit, unifying event branding and boosting attendee engagement.

A clipboard showing a survey question about future care types organizations are planning to pursue by 2025, alongside a booklet titled "Outlook 2025 The Future of Hospice Care" with graphics and logos for Homecare Homebase and Hospice News.

Created survey eBook—with custom Chartwell-font data visualizations—and built the lead-generation landing page and multi-channel email/social promotion, driving a significant uptick in qualified download conversions.

Blueprint design with ruler, pen, and architectural drawing for "Senior Housing News Architecture and Design Awards."

Led the end-to-end redesign and annual management of the Senior Housing News awards site using Figma—earning a DotComm Gold Award in 2023 and boosting entries by 25% year-over-year

Digital collage featuring a tablet, laptop, and smartphone displaying WTWH Healthcare's "Executives to Watch" program visuals with forms, text, and social media post.

Conceptualized and produced the Executives to Watch series—developing bespoke eBooks, landing pages, and weekly social features—that elevated sponsor visibility and generated targeted leads across multiple healthcare verticals.

Shawnna Gallagher

I'm a designer with an artistic soul and a passion for creative problem-solving. With nearly two decades of experience in digital development, branding, layout design, and project management, I bring a strategic mindset, a sharp eye for detail, and an enthusiasm for learning that keeps my skills evolving. My wide-ranging expertise makes me adaptable across multiple areas of marketing and design.

On a personal note, I’m a nature-lover and longtime Midwesterner. After growing up in southern Ohio, I spent time in San Francisco before landing in Chicago, where I’ve lived for the past 18 years. These days, I live just outside the city on a scenic farm property—an ideal setting for my creative energy and love of photography.

Professionally, I’ve embraced remote work for the past two years, though hybrid flexibility has always been part of my career. I’m an independent, self-motivated thinker who thrives in off-site roles, but I equally value collaboration—whether leading a team or contributing as a team member. The shift to remote work has shown that we can stay connected and creative from anywhere, and for me, it’s the perfect balance.

About Me | Shawnna Gallagher

Portfolio

Connect with me.

Design & UX/UI: Figma • Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere) • Wireframing • Prototyping • Responsive/Mobile-First Design

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Web & Front-End: HTML5 • CSS3 • JavaScript • Dreamweaver • WordPress • Squarespace • Wix • Email Template Coding

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Marketing & Analytics: Salesforce Marketing Cloud • Mailchimp • HubSpot • Litmus • Google Analytics • Google Ad Manager • A/B Testing • Zapier Automation

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Print & Environmental: Brand Identity • Prepress & Print Production • Event Signage (floor decals, window clings, on-site graphics)

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Leadership & Project Management: Agile/Scrum • Asana • Basecamp • Monday.com • Cross-Functional Collaboration • Designer Onboarding

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Design & UX/UI: Figma • Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere) • Wireframing • Prototyping • Responsive/Mobile-First Design • Web & Front-End: HTML5 • CSS3 • JavaScript • Dreamweaver • WordPress • Squarespace • Wix • Email Template Coding • Marketing & Analytics: Salesforce Marketing Cloud • Mailchimp • HubSpot • Litmus • Google Analytics • Google Ad Manager • A/B Testing • Zapier Automation • Print & Environmental: Brand Identity • Prepress & Print Production • Event Signage (floor decals, window clings, on-site graphics) • Leadership & Project Management: Agile/Scrum • Asana • Basecamp • Monday.com • Cross-Functional Collaboration • Designer Onboarding •

Awards Program Design.

Senior Housing News Architecture & Design Annual Awards Program.

Website Redesign. Figma planning. dotComm Award Winner 2023. Ongoing annual management. Digital promotion.

  • Senior Housing News Architecture & Design Awards Program

    Senior Housing News Architecture & Design Awards Program

  • New Website planned using Figma

    New website planned with wireframes using Figma

Entry Form Presentation

Each year, I would update the entry form presentation based on comments from past nominees and winners. The objective was to make the entry form presentation file easy to use for entrants and collect the information and photos for our designers to add to the website. Each year hundreds of nominees were added to the website nominee layout defined in WordPress using Gutenberg plugin capabilities. The following is an example of the 2025 entry form presentation.

Senior Housing News Architecture & Design Awards website announcing 2022 winners. Includes button to view winners, subscription prompt for newsletter, and 2023 dotCOMM Awards Gold Winner badge.

As a result of the redesign, I was awarded a DotComm Award in 2023 for Best Website Redesign.

SHN Architecture & Design Awards Program throughout the years

Throughout my 6 years with Aging Media Network, I managed this annual awards program through email, social media promotion, web advertising and year-to-year website updates.

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Event Design.

Autism Investor Summit, a Behavioral Health Business event.

Printed design assets include a program guide, pull-up banners, conference badges & more. Digital assets include web ads, digital event kit, email & social media promotion.

  • Autism Investor Summit Program Booklet

    Autism Investor Summit Program Booklet

    View PDF booklet
  • Conference Badge design & 33x80 Pull-up Banners

    Conference Badge design & 33x80 Pull-up Banners

  • Digital Media Promotion

    Digital Media Promotion

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Survey Results eBook Design.

Hospice Industry Outlook Survey Results eBook for Hospice News.

Design of eBook. Chart creations using statistical information with Chartwell Fonts. Digital promotion of eBook download with a lead generating landing page, email & social media promotion and a featured resource on HospiceNews.com.

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Custom Content Series.

Executives to Watch Custom Content Series

Custom Content Series includes a downloadable eBook customized per healthcare industry and features nominated executives from sponsoring businesses. Lead generation landing page created for the download function. Email and Social promotions including individual executives featured each week.

  • Executives to Watch Custom Content Series - Original Creative Design

    Executives to Watch Custom Content Series - Original Creative Design

  • Executives to Watch Sponsored eBook Design

    Executives to Watch Sponsored eBook Design

    View ebook
  • Lead Generating Landing Page Design

    Lead Generating Landing Page Design

    View Landing page
  • Customized per featured executive Social Media Post

    Customized per Featured Executive Social Media Posts

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