Project Objective: To boost engagement for each live event, I developed a seamless, branded digital process that transforms ticket sales into a real-time marketing tool
—an up-to-date, public-facing attendee list.

Process Breakdown:
Landing Page Creation | Each event starts with a dedicated Unbounce landing page to promote the conference and collect leads.

Ticket Sale Integration | The page links to a WuFoo form that captures ticket purchases and attendee details.

Attendee List Access | A button is added to the event details section, allowing users to view the live attendee list.

Live Data Sync Using Zapier, attendee info from WuFoo is sent directly to a Google Sheet, styled to match the event branding and made publicly accessible via a shareable link.

Lead Capture for List Access | A second Unbounce page captures contact info before granting access to the attendee list.

Instant Delivery | Upon submitting the form, users receive the live attendee list via a confirmation pop-up—a smooth, professional experience from start to finish.

This automated system has streamlined internal operations, enhanced attendee trust, and provided a valuable marketing asset leading up to each event.

Overview:
The Marketing Insider was an internal resource hub for essential marketing documents—sell sheets, product profiles, earnings reports, pitch decks, logos, and more. Originally built on a Lotus Notes platform, it had become outdated, difficult to maintain, and nearly impossible for users to access or share files due to the masked intranet URL.

The Challenge:
Following the company’s move to Office 365, the Lotus-based system was no longer sustainable. Files were buried, search was clunky, and updates were a manual headache.

The Solution:
I led the redesign of the library using SharePoint 2016. This included a full file audit to assess content value, restructuring the architecture with keyword-based tagging, and eliminating rigid, outdated categories. I designed a more intuitive, searchable experience, supported by wireframes and UI elements created in Adobe XD. Users could now locate files via smart category filters, a dynamic keyword cloud, or simple search—making the system more accessible, scalable, and user-friendly.